The Fuel Rewards program allows the branded gasoline station and/or convenience store to share customers with the retailer by redeeming the Fuel Rewards FREE GAS receipts at their locations. Their grocery partner drives customer traffic to the fueling station, and they, in turn, drive their customers to the retailer's locations by advertising with pump toppers, banners, signage, shopping lists, media advertising and word of mouth that FREE GAS savings are available by shopping at the retailer's stores. The petroleum provider increases gas sales and profit, increases customer count and builds customer loyalty.
| Redemption Rate | 10% | 20% | 30% | 40% | 50% |
|---|---|---|---|---|---|
| New customers | 50 | 100 | 150 | 200 | 250 |
| Add'l Rev/Day | $750 | $1,500 | $2,250 | $3,000 | $3,750 |
| Add'l Rev/Cycle | $21,000 | $42,000 | $63,000 | $84,000 | $105,000 |
| Add'l Rev/Year | $273,000 | $546,000 | $819,000 | $1,092,000 | $1,365,000 |
Assumptions: One-to-one store with station relationship. Each store issues 500 FREE GAS receipts per day. Average fill-up of $15.00 per consumer.
*Current redemption is between 20 - 30%. This represents annual revenue potential per station at between $546K - $819K.
REGAL
Be sure to check out the REGAL point of sale system for optimal integration with Fuel Rewards.